Amy-Yoga Branding

March 18, 2018

Sometimes it’s hard to know when to refresh your brand, but returning to work following maternity leave, now seemed like the perfect time for Amy to breathe new life into her business.

Stanhope Design was commissioned to come up with a new identity for Amy-Yoga whilst retaining familiarity to her previous logo. A watery calming palette, flowing typeface and repeated pattern inspired by yoga’s synonymous symbol chakras create a new logo for Amy.

A marketing suite consisting of posters and postcards printed onto a subtle uncoated card, utilise the new branding style and colour palette, with a new website coming in the new year.


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