Arlo Accountancy are a chartered accountants based in Stockport, Manchester. As the businesses 5th anniversary approached, owner Adrian decided it was time to set the growing business apart from its competitors by rebranding Arlo.

Stanhope Design was commissioned to work on all aspects of the rebrand from the logo design, colour palette, brand guidelines, a 5th anniversary graphic for social media along with a suite of stationery including business cards, letterhead and compliment slip for his growing team of staff to use.

The logo design chosen by Adrian and the team has been crafted from a series of curves taken from a circle. The lower-case letter ‘a’ symbolises a journey, with the top of the letter ‘a’ forming an upwards facing arrow suggestive of positivity. This letter ‘a’ can be used as a stand alone icon to support the main logo. The letter ‘o’ features a dot within the centre representing a target and focus. Overall the look and feel is clean, professional, trustworthy and modern, instilling confidence in clients and potential new customers.