Parcel Direct

Parcel Direct


BRAND IDENTITY AND LOGO DESIGN | GRAPHICS FOR SOCIAL MEDIA | ILLUSTRATION


Dedicated to providing a reliable, efficient national and international courier service, Parcel Direct are a forward thinking parcel delivery service who came to Stanhope Design from the outset with the need to turn a business idea into a working brand.


Managing Director Prit came to Stanhope Design with a fairly open brief to provide some design options for new business venture Parcel Direct. Becky provided a presentation of 4 logo options to from which the final logo was selected. Letterforms 'P' and 'D' were overlayed to form a monogram suggestive of a journey with coloured circles representing the start and end point of a route. Becky then worked with Prit and the team to come up with a brand colour palette which was corporate yet lively. 

Putting the branding into practice Becky created a brand guidelines document to be used by web designers when building the Parcel Direct site. Becky then applied the look and feel to Parcel Direct's social media content.


Go to www.parceldirect.co.uk